New report by Ball Aerosol Packaging on innovative Eyeris® printing technology for sustainable aluminum packaging

Ball Corporation released a new report detailing the advantages of its Eyeris® technology, which enhances printing on aluminum cans and impacted bottles to offer unparalleled visual appeal. This technology responds to the growing consumer demand for environmentally friendly packaging.
Competition for attention and shelf space in the FMCG market has increased due to more than 40,000 monthly launches in more than 273 categories. In this sense, product packaging is crucial, since according to studies, 76% of consumers say that it influences their final purchase decision and 66% are attracted to new products mainly because of their packaging.

Unlike traditional printing methods, Eyeris® uses advanced printing and imaging techniques to produce high-resolution photorealistic images directly on aluminum cans or bottles. These innovative, high-definition images cover 360 degrees around the package, providing exceptional accuracy and detail to visually showcase product ingredients and fragrances. In addition, these images allow brands to tell their story and connect emotionally with consumers.

Thanks to Ball’s extensive experience in creative artwork, Eyeris® has the ability to produce print files that more closely reflect customers’ graphics and images, ensuring a final result with greater detail and quality. With a range of up to nine colors, Eyeris® can be matched to different sizes and shapes in the impacted aluminum cans and bottles offered by Ball for beverage, household and personal care products. This flexibility allows for a wide variety of visual options that catch the consumer’s eye when combining Eyeris® with sustainable aluminum packaging, an increasingly popular choice in the packaging industry.

In a world where consumers are increasingly demanding sustainable packaging solutions for household and personal care products, the recent Eyeris® report explores how this technology enables brands to stand out with vivid imagery while meeting the sustainability characteristics of aluminum: safe, lightweight and infinitely recyclable regardless of shape, color or format. Victoria Marletta, commercial vice president of Aerosol Packaging at Ball Corporation, said Eyeris® represents a breakthrough in packaging design technology and they are excited to collaborate with their customers to offer this innovative and versatile solution that will allow them to better communicate with their customers.

In 2014, Ball already introduced lightweight aluminum aerosol cans to the market. These cans use a patented alloy called ReAl that helps reduce emissions produced by transportation. While this has been beneficial for the environment, it has also led to the standardization of can shapes and sizes and a decrease in product differentiation. To address this problem, Eyeris® was created to make brands and promotions more visible on crowded market shelves and stand out from the competition to capture consumer attention.

The Eyeris® brand is characterized by its focus on innovation and sustainability. Through purpose-driven solutions, Eyeris® helps brands improve their packaging while contributing to a more sustainable world. When coupled with Eyeris® technology, aluminum containers not only meet sustainability standards, but also highlight consumer engagement by allowing direct, detailed printing on the package, thus eliminating the need for additional labels.