Miller High Life and Tie Bar have launched a new commercial collaboration. Tie Bar has released a line of limited-edition merchandising, including ties, cufflinks, socks and even an outfit holder that doubles as an ice chest, will liven up any occasion at prices that won’t sink the wedding budget, says Bob Vydra, associate. marketing manager for Miller High Life.
Tie Bar, the new collection comes as U.S. couples are planning more weddings than in years, with nearly 2.5 million marriages in the pipeline this year. In recent years, the brand has put its stamp on the wedding season by performing at-home weddings for couples who have had to postpone their ceremonies and with its popular champagne coupe tins.
And Miller High Life, a key focus brand in Molson Coors Beverage Company’s economy beer portfolio, has long been associated with celebratory occasions, from everyday achievements to eternal love. While helping couples celebrate their special day, Miller High Life is the second share winner in the economy beer segment.
