In the year 2023, it will be possible to gain insight into the prospects for the future brought about by innovations related to product packaging, as Industrial Physics has published unique research to identify their potential threats and opportunities. It will be an exciting time of great technological innovation.


Approximately, almost all those involved in product development believe that by 2023 there will be a need for clear packaging innovation, a concern for 96% of decision-makers in this sector. In addition, new packaging ideas are disrupting multiple markets. This research was conducted to better understand the drawbacks, opportunities and difficulties in manufacturing new products and packaging, thus studying essential data on quality, price, material strength, compliance testing and so on.


This study Unpacking Innovation in 2023: Obstacles and Opportunities in Packaging Manufacturing’ revealed many issues related to packaging technology by 2023. revealed many issues related to packaging technology for the year 2023. 58% of respondents believe that biodegradable plastic offers the greatest potential for exploring new packaging media.
Choice of materials (71%), available technology (58%) and light weight (48%) were cited as the biggest opportunities for packaging innovation in 2023. In addition, 71% say that testing standards are a major challenge.


“Developing test standards takes longer than developing new materials, but this also creates difficulty or confusion. Many of these new plastic-like materials combine a variety of different materials, so it’s not entirely clear whether an organic material is chemically manufactured or a composite, which blurs the line between how to treat these materials in terms of standardization.”concluded Toby Lane, Product and Applications Manager at Industrial Physics.