OGI Coffee and Possibl Inc. announced the launch of its innovative single-serve coffee concentrate, served in novel mini cans that “give you the power to enjoy healthy, flavorful coffee any time you want.”
The initial product, crafted in Los Angeles, is being distributed to influencers and media ahead of its planned launch for direct-to-consumer sales online in the fourth quarter of 2024 and wholesale in the first quarter of 2025.
Each mini can of OGI Coffee is sealed with nitrogen to further preserve the delicate and nuanced flavors and aromas of the coffee.
Compact and easy to use, OGI’s system delivers what you want in seconds, economically, and reduces the environmental impact of shipping canned or bottled beverages around the world for single use. OGI’s first product is Kona Cherry infused with chaga mushrooms, bringing the power of one of the world’s most antioxidant-rich foods.
Invented by beverage industry veteran Brian Direen, OGI solves many problems. First, the concentrated coffee formula is extracted from truly brewed coffee, not powdered bean residue, thus delivering full flavor in every cup. It is also formulated to be equally satisfying and easy to serve when added to cold, iced or hot water. The mini cans themselves solve the environmental problem associated with “capsules,” as they are recycled along with any plastic, not just in specialized facilities.
“More and more studies are showing that coffee is healthy, but at the same time people are tired of high coffee shop prices for what they consider a daily necessity, and concerned about the impact their choices have
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