Netflix has just launched a new low-proof cocktail in Japan, with the help of the well-known Horoyoi brand. The new drink, called Horoyoi Netflix Colsa Sour, is a collaboration between Netflix Japan and Suntory’s Horoyoi brand, famous for its “sours,” fizzy shochu cocktails with fruity or sweet flavors that are popular in Japan. Horoyoi is also a Japanese word meaning “cheerful” or “slightly inebriated,” referring to the low 3% alcohol content of Horoyoi sours, one to two percentage points lower than standard sours.
This can comes out to coincide with the second season of The Squid Game. But there are other different designs highlighting upcoming series premiering on Netflix Japan. The aforementioned The Squid Game and Ai No Sato/Love Village, both starting their second seasons this fall, while the other is decorated with illustrations from The Queen of Villains and Talk Survivor.
Netflix and Suntory explain that the idea for the Netflix cocktail came about as a result of a shared desire to make customers’ time off more satisfying, with a moderate amount of alcohol that’s enough to relax you, but not make you so drowsy that you fall asleep before you finish the episode you’re watching.
