Nestlé Mexico launches startup accelerator

Nestlé Mexico in partnership with Endeavor seeks to help the business world and its technological innovation using B2B Xponencial as a pioneering tool. This initiative will provide a connection between companies, innovative ideas and resources to scale solutions and businesses.

Nestlé Mexico’s Vice President of Sales, Eduardo García Pallares, explained after launching this entrepreneurial initiative that a significant part of sales in Mexico come from the traditional channel and correspond to half of all consumer products. “With more than 1.2 million points of sale and 2.5 million jobs generated, corner stores are an economic hub in the country,” said García.

During the talk by Fausto Costa, CEO of Nestlé Mexico, for B2B Xponencial he remarked that  the country is the fifth most important operation for Nestlé Global. “We are investing in training, in talent, in new business models, in alliances with startups, in venture capital investment funds,” he added.

Alicia Prieto, Nestlé’s digital transformation leader, explained that this program was created in order to try to solve the four main drawbacks that exist in the traditional channel. Companies are looking for innovative and disruptive ways to meet their customers’ needs. This is achieved through the use of technologies such as artificial intelligence, bots, data analysis and technological innovations.

FinTech Integration offers the opportunity to obtain financing and other instances to improve the business cycle through financial inclusion. Efforts have also been made to improve and optimize as much as possible the product distribution chain in order to reduce the negative impact on the environment. This is known as Sustainability & Last Mile, with a focus on minimizing damage to the ecosystem.