The Argentinian winery Navarro Correas has introduced a new presentation of its Extra Brut sparkling wine in a 355-milliliter can, joining the trend of modern packaging in the local market.
With this innovation, the company seeks to expand consumption occasions and attract new audiences, without sacrificing the quality that characterizes the brand. According to Alejandro Helou, Marketing Director, the proposal aims to offer a more versatile experience adapted to current habits.
The product is now available in the Argentinian market and is incorporated into the winery’s portfolio, which has over 230 years of history and maintains a strategy focused on combining tradition and innovation.