Jackie O’s Brewery’s design for Mystic Mama West Coast Style IPA has won the fifth annual Colored by INX can design contest. The voting process involved a panel of five independent judges and the public via INX International’s social networks on Facebook and LinkedIn.
The other four finalists included Ardagh Group’s design, Zombie Ice Undead Double Pale Ale; Ball Corporation’s pair of designs for Elysian Brewing Dragonstooth Stout and Voodoo Ranger Fruit Force IPA; and Olberding Brand Family’s design for Lost Coast Brewery Stargaze Wit.
Jackie O’s Brewery’s design, marketing and sales teams created the winning design in collaboration with Bryn Perrott, a distinguished woodcut artist from West Virginia. Erica Mirth, the Athens, Ohio-based brewery’s chief design officer, said that “Mystic Mama is a celebration of art, deep heritage and the power of storytelling where the artwork adorning the can invites drinkers into a world where tradition meets artistic prowess.”
“Mystic Mama is our flagship West Coast style IPA,” says Erica Mirth,
“It has a bold flavor and the packaging had to capture that essence.”
She has added that Mystic Mama is a heartfelt tribute to the memory of Jackie Oestrike, the matriarch of Jackie O’s. Each can is adorned with images taken from the mystical and matriarchal realms, resonating with the spirit of its inspiration.
The competition required designers to produce a commercial can design by January 1, 2024, using at least one color from the INX Color Catalog. Mirth said having the metal decorating industry’s only true color standard to choose from among nearly 650 metal color samples provided peace of mind, ensuring that each color was accurate and consistent.
“The INX Color Catalog is an incredibly beneficial tool that helps our team simplify the design process, from ideation to production,” he confirmed. “
