The Murcian company Mundolatas, pioneer in launching the first virtual platform worldwide dedicated to the metal packaging sector, will unveil its new and revolutionary proposal at Latamcan in Brazil. Named METALATAS, it is an interactive digital universe born with the objective of hybridizing the real and virtual worlds, offering infinite commercial possibilities to companies in the sector from all over the world.

Although the term is becoming increasingly popular, talk of the Metaverse is still totally unfamiliar to most people. In essence, metaverses are virtual worlds in which individual or corporate avatars interact in a video game-like scheme to perform leisure and fun activities, work, attend virtual events, receive training or develop projects involving the union of different forces.

 

The company Mundolatas, which recently launched METALATAS, the first Metaverse aimed at the metal packaging sector, will officially present it at the Latamcan international fair to be held from May 11 to 13 in Sao Paulo (Brazil), which will bring together the main companies in the sector at international level.

 

Fernando Fuentes, CEO of Mundolatas highlights the great importance of this new event for the metal packaging sector worldwide. “We are very proud to attend Latamcan Brazil again. It is already the third time we attend this important international fair, we feel very comfortable with the organization of the event and it is a real pleasure to attend and be able to see all our friends from the metal packaging sector.”

 

“I think it is a very important appointment for us, as Brazil is the third country that reads us the most, which is very gratifying for us. We also have many Brazilian can makers in our Whatsapp groups. Brazil is clearly a potential can-making country worldwide,” he adds.

 

In addition, Fuentes announces important innovations with which it intends to revolutionize the sector with advanced technological proposals in order to explore new horizons and respond to the changing needs and demands of companies in the global market. “In Latamcan Brazil will be where we will exhibit for the first time directly Metalatas (the metaverse of Mundolatas), a very ambitious project where everyone has a place and everything you can imagine we can create for you,” he concludes.

 

The Murcian firm, which has just completed two years of existence, is the international spearhead being the digital media of the specialized metal packaging sector with more visits worldwide.