PepsiCo’s Buy, New York-based brand, MTN DEW GAME FUEL, and Dr Disrespect have pulled out all the stops with the launch of Championship Citrus Cherry.
MTN DEW® GAME FUEL® is the first beverage in the PepsiCo portfolio designed just for gamers. The drink, developed in partnership with elite amateur and professional players, includes ingredients proven to improve accuracy and alertness. MTN DEW GAME FUEL cans also feature unique resealable technology and a tactile grip to keep your drink cool and your hardware dry.
“The Two-Time finally gets what it deserves: its own taste of that sweet nectar, GAME FUEL. That’s right, GAME FUEL and I are taking it to the next level and I’m putting a Doc spin on one of the great OG flavors – Citrus Cherry,” says Dr Disrespect.
“Our partnership with Doc continues to grow. Last year was our successful video collaboration, Gamerobics , and now we are bringing back Citrus Cherry, one of the best flavors of all time for GAME FUEL,” adds Matt Nielsten , senior director, marketing, MTN DEW. “It also happens to be one of Doc’s favorites, so we decided to get the bold Two-Time version of the original. Players won’t be disappointed.”
MTN DEW DEW GAME FUEL x Doc Championship Citrus Cherry presents a renewed flavor worthy of Doc himself: cherry flavor with a wave of citrus. A bold taste needs a bold design and the collectible 16 oz. The can features Doc’s portrait and logo, all in his signature red and black.
