Although the tech company Nvidia has established itself as the main protagonist of the financial markets in 2025, there are other less publicized companies that have also offered extraordinary returns to their shareholders. One of them is Monster Beverage, the company behind the well-known energy drinks, which has managed to position itself among the most successful in terms of long-term stock market growth.
According to Bloomberg data, since June 15, 1992—the oldest date available—Monster’s shares have registered a revaluation of 365,650%. In comparison, Nvidia has accumulated a rise of 406,973% since its stock market debut in January 1999.
To put it in perspective: someone who had invested $10,000 in Monster in 1992 would today have a capital of over $36 million, not counting dividends. In the same period, the same investment in Nvidia would have generated just over $40 million.
The history of Monster begins with Hansen Natural, a company focused on juices. In 1997, inspired by the rise of Red Bull in Europe, the company bet on energy drinks and, in 2002, launched its flagship product: Monster Energy, which has become its growth engine. Today, the company has a market capitalization of over $57 billion and is part of the S&P 500 and the Nasdaq 100.
In 2024, Monster sold more than 10.159 billion cans worldwide, an increase of 10% compared to the previous year. Its revenues reached $7.492 billion and it obtained profits of $1.509 billion. Despite health concerns about caffeine consumption, the company has consolidated its position through marketing campaigns aimed especially at a young audience. Of the 6,558 employees it has spread across 83 countries, more than 4,200 work in marketing.
So far in 2025, its shares have risen by around 11%. Firms like Citi and Wells Fargo predict that it will continue to grow, although some analysts, such as those at Spruce Point Capital, warn of a possible overvaluation. One of the key challenges for the company is its dependence on Coca-Cola, which owns 20% of the capital and is its main global distribution partner.
