For nearly 3 centuries, Aspall Cyder has produced hard apple cider at its famous Aspall Cyder House in Suffolk, England. Now, the legendary facility has just undergone a thorough modernization process to make it more efficient and increase production by 60%.
The project, which will last close to three years, will see a $16 million (£13 million) investment from parent company Molson Coors Beverage Company, who acquired Aspall in 2018.
The aim is none other than to meet the growing demand for super premium hard cider in the UK, where the segment is now comparable in size to premium hard apple cider at retail, with a 15% share of total cider sales in major supermarkets.
“Aspall is one of Suffolk’s best-loved exports and one of Britain’s most distinctive cider brands. Therefore, a key commitment when we took ownership of the brand was to strengthen, and never detract from, its rich heritage,” highlights Phil Whitehead, Molson Coors managing director for Western Europe.
