Molson Coors has significantly expanded its non-alcoholic beverage portfolio over the past year. Key actions include increased investment in the ZOA energy drink and a new partnership in the United States with Fever-Tree, a leader in premium mixers.
One of the most important launches is Naked Life, an Australian brand of ready-to-drink, non-alcoholic cocktails, offering five flavors, including Mojito and Margarita. Naked Life is the number one non-alcoholic cocktail brand in Australia and is now entering the U.S. market, where non-alcoholic ready-to-drink (RTD) beverages have grown 142.2% in sales so far this year.
Kevin Nitz, Vice President of Non-Alcoholic Beverages at Molson Coors, highlights the authentic taste of Naked Life cocktails, their zero sugar content, low calorie count (5 calories per serving), and competitive pricing. The brand uses distilled botanicals to faithfully reproduce cocktail flavors, offering a sophisticated, non-alcoholic option for those who want to enjoy social events without drinking alcohol.
Jamie Wideman, Vice President of Innovation, describes Naked Life as the type of premium and innovative product that Molson Coors seeks to expand its portfolio. Meanwhile, founder David Andrew considers the partnership with Molson Coors ideal for growing the brand in the United States and transforming the future of the beverage market.
