Molson Coors launches Arnold Palmer Spiked Raspberry Half & Half
will have only one tee time, as it will be coming this spring season with its new flavor called Spiked Raspberry Half & Half. This will be the fifth variety to be launched in 24 markets during the month of March.
Sold in individual 24-ounce cans and with 5% alcohol by volume, this version adds a natural raspberry flavor twist to the classic iced tea and lemonade flavor. According to data provided by IRI, since its introduction in 2018 this beverage has been successful among consumers.
“The hard tea market is booming, and consumers are looking for fresh innovations from the brands they already know and love,” said Marissa Meliker, associate marketing manager for flavored malt beverages at Molson Coors.
Molson Coors and Hornell Brewing, an AriZona Beverages company, have formed an alliance to manufacture a new type of beverage. It will be available for purchase in the states of Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Hampshire, New Jersey, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, Virginia and Wisconsin. As well as in the District of Columbia.
