The multinational Molson Coors Beverage Co. has just launched a new brand of alcoholic beverages made with real fruit juice inspired by Simply, The Coca-Cola Company’s best-selling juice line.
The first product, Simply Spiked Lemonade, is made with real fruit juice and has 5% alcohol by volume, another new feature is that it will be launched this summer in a variety pack. The brand, made from a fermented sugarcane base, is not shelf-stable and is classified as a flavored alcoholic beverage.
In addition, under an expanded agreement with The Coca-Cola Company, Molson Coors also plans to bring Simply Spiked Lemonade to market in a variety of 12-pack 12-ounce slim cans in four flavors: Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Select flavors will also be available in separate 24-ounce cans.
Jamie Wideman, vice president of innovation at Molson Coors, says the brand represents “a huge opportunity. There’s nothing else on the market like it, which is really exciting.” Precisely, Simply Spiked Lemonade is the latest brand to be launched under an expanded agreement between Molson Coors and The Coca-Cola Company, which also partnered last year to launch Topo Chico Hard Seltzer in the US.
On the other hand, Topo Chico Hard Seltzer, which has already positioned itself among the top five in the hard seltzer category, expanded its distribution nationwide this month. The brand also recently introduced Topo Chico Ranch Water Hard Seltzer in select markets.
Dan White, head of new revenue streams for Coca-Cola’s North American Operating Unit, adds that the two companies have combined their complementary skills to forge a thriving relationship. The proof is in the success of the national expansion of Topo Chico Hard Seltzer and the introduction of Topo Chico Ranch Water Hard Seltzer. With this momentum, we are excited to expand our relationship with products inspired by another of our most valuable brands – Simply.”
Simply, a billion-dollar growth brand, is the top-selling refrigerated juice brand in the country and is found in half of U.S. households on average.
