With two revolutionary new ideas, plus more in the works, the partnership between Molson Coors Beverage Company and The Coca-Cola Company is flourishing. Spokespersons for Molson Coors and its sister company communicated the same message during the distributor convention in Orlando. This event took place in a historic year for Molson Coors, as in July it posted its best quarterly results since the joint venture was formed in 2005.
According to commercial director Michelle St. Clair. Jacques, taste is the company’s major concern and goes beyond simply selling beers in the marketplace. For his part, the president of Molson Coors stated that “we are gaining in taste,” being the second fastest growing brewing company after the Simply Spiked brand. He also noted that the company’s flagship product, Simply Spiked Peach, was number one in sales during the second quarter.
During a panel discussion, Jacques spoke about Molson Coors’ plans and objectives outside the beer market. He talked about the previous work they have done to be successful in liquor sales, innovation and non-alcoholic products, as well as their collaborations with partners such as The Coca-Cola Company.
Marketing Director Sofia Colucci expressed her pride in the success achieved with Coca-Cola, especially with the launch of Topo Chico Hard Seltzer and Simply Spiked. Its main objective is to continue to develop these brands and ensure that they continue to grow in the marketplace.
“Our goal is to make sure that we nurture these brands and continue to grow them.
and continue to grow them,” she remarked.
In 2021, Molson Coors and The Coca-Cola Company began their business relationship by launching Topo Chico Hard Seltzer. This collaboration not only demonstrated Molson Coors’ commitment to the beverage industry, but also provided an opportunity for The Coca-Cola Company to expand its ambitions beyond non-alcoholic beverages. These statements were made by Dan White, who is in charge of finding new sources of revenue for the company.
In the coming months, Molson Coors plans to capitalize on the success of its Topo Chico Hard Seltzer and Simply Spiked brands through packaging renovations, advertising campaigns and the launch of new flavors for both brands.
The joint venture of Molson Coors and The Coca-Cola Company is expanding with a new product called Peace Hard Tea. This is a fruit-flavored hard tea drink that is influenced by the free-spirited brand, Peace Tea. As part of its launch, the brand will focus on the southeastern market and will be experimenting with different flavors to offer its adult consumers.
The Peace Hard Tea brand offers a non-carbonated alcoholic beverage with 5% alcohol by volume. This product is available at convenience stores and retailers in individual 24-ounce cans in three delicious flavors: More Peace More Lemon (lemon-flavored tea), Freedom of Peach (peach-flavored tea) and Really Really Razzy (raspberry-flavored tea).
According to White, The Coca-Cola Company plans to expand its business in partnership with Molson Coors and its product distribution network.
“We are committed to the structure of the industry as it is today. We will do it responsibly with the licensed brands we have,”
reiterated White.
