Drinking beer cans in the shape of Christmas ornaments. This is the new and original proposal of the American company Miller Lite with which it has put its particular commercial stamp on the Christmas campaign. Beernaments is their new line of drinkable decorations that can be reused and given a new use as fully functional Christmas decorations.
Beernaments represent Miller Lite’s latest innovation in drinkware, following Cantenna and Shoezie. The Beernaments, which will be limited edition, can be hung on the tree afterwards by simply using the tab and a hook.
Jimmy O. YangThe brand has partnered with actor and comedian Jimmy O. Yang with a video showing how to best enjoy Beernaments while giving his holiday decorating tips. The video shows Yang decorating her Christmas tree with Beernaments, making it an original idea.
“Longtime Miller Lite fan, first-time professional Christmas decorator, I’m excited to help bring Beernaments to beer lovers, holiday enthusiasts and generally bring joy to the world,” Yang says.
” Josh Robinson, associate marketing manager for Miller Lite notes that “Miller Lite’s Beernaments will make those moments fun and memorable. Plus, with holiday gatherings on the rise, we know that what people really want are authentic moments to connect with loved ones. Miller Lite has always celebrated the holidays in a special way and this year will be no different.”
