Chicago-based American Mike’s Hard Lemonade has announced the release of Mike’s Hard Freeze, with a distinctly retro ’90s feel. It comes in four new flavors, and will be available in a variety pack of 12 cans, and has a 5% ABV. Blue Freeze and Red Freeze are also marketed in individual 23.5-ounce cans, according to the company.
“The new Mike’s Hard Freeze delivers all the flavor without the brain freeze,” said John Shea, marketing director for Mike’s Hard Lemonade Co to which he adds, “Mike’s Hard Freeze was inspired by 90’s nostalgia with retro flavors, colors and packaging. For the first time at Mike’s Hard Lemonade, we created four refreshing, delicious and convenient flavors to create a taste experience that brings back 90’s nostalgia.”
The brand is also running an original campaign that aims to transport consumers back to the 1990s through a combination of social, digital and influencer content as well as various live events from now through the summer.
