Michelob ULTRA is the Official Beer of the FIFA Club World Cup 2025, which will be held in the United States from June 14 to July 13.
As part of this partnership, Michelob ULTRA will take the excitement of the tournament to another level through unique brand experiences, stadium and point-of-sale activations, special event-inspired packaging, and new creative campaigns featuring some of soccer’s biggest stars, including Lionel Messi, the brand’s global ambassador.
To officially kick off the tournament, Michelob ULTRA presents a new advertisement titled “Superior Hotel”, starring its global ambassador, soccer superstar and FIFA Club World Cup participant, the aforementioned Messi.
Starting this June, fans around the world will be able to see Messi demonstrating his exceptional skills in navigating obstacles to get an ULTRA, because everyone knows that friendly competition is more fun when a Michelob ULTRA is at stake.
