As the exclusive beer sponsor of Team USA for the Paris 2024 Olympic and Paralympic Games, Michelob ULTRA has launched new custom aluminum packaging along with an integrated campaign featuring the stellar roster of Team USA participating in the games.
This new packaging includes the Team USA Olympic emblem on the neck of ULTRA’s aluminum bottles.
“We are honored to support Team USA in representing the best American spirit on the biggest sporting stage,” said Ricardo Marques, vice president of marketing for Michelob ULTRA.
Michelob ULTRA’s sponsorship of this year’s Olympic and Paralympic Games demonstrates the brand’s commitment to sport as a growth driver.
Driven by sports platforms, Michelob ULTRA continues to see strong commercial momentum and has created the “Team USA Summer” strategy to meet consumers at their passion points, engaging fans everywhere through the world’s most popular sporting events.
