Menasha Packaging Company, the largest independent provider of packaging solutions and supply chain services in North America, is proud to announce its strategic alliance with the Amazon Transparency Program. This collaboration, backed by Menasha’s investments and advancements in variable data printing technology, enables suppliers selling through Amazon to seamlessly integrate Transparency codes into their packaging strategies, ensuring product authenticity and increasing consumer confidence.
The Amazon Transparency program combats counterfeit products by assigning unique 2D alphanumeric codes to each unit sold. These codes are scanned by Amazon before shipment, verifying authenticity and protecting brands from the damaging effects of counterfeit sales and negative reviews.
Menasha Packaging offers comprehensive support for brands wishing to provide packaging solutions to Amazon in this area—from primary to secondary packaging—through:
- Advanced Variable Data Printing (VDP): Menasha’s sophisticated VDP capabilities enable the seamless integration of unique identifiers and tracking codes into packaging materials.
- Comprehensive Packaging Solutions: Support for a wide range of packaging formats, including folding cartons and corrugated cardboard, with flexibility for both large and short production runs.
- Comprehensive Co-Packing Services: Integrated co-packing services streamline the production process and ensure quality control at all times, while supporting Amazon’s sustainability initiatives with Ship In Product Packaging (SIPP)-compliant packaging.
“We are pleased to welcome Menasha Packaging to the Transparency Service Provider (TSP) program. Their advanced variable data printing capabilities and comprehensive co-packing services, combined with seamless integration of the Transparency API, enable brands to protect their products through a streamlined, single workflow solution. Menasha’s experience in multiple packaging formats ensures that our mutual customers can implement Transparency efficiently and with confidence,” said Michael Manley, Director of Implementation and the Transparency Service Provider Network, Amazon.
Additional Benefits for Brands/Suppliers:
- Brand Protection: Eliminate counterfeiting risks and safeguard reputation.
- Increased Sales: Authentic products drive consumer confidence and repeat purchases.
- Operational Efficiency: Streamlined packaging integration with Menasha’s agile services.
- Customer Engagement: Transparency codes offer a direct channel to connect with consumers.
- Supply Chain Information: Real-time tracking of product authenticity and inventory.
