The flavor of the new product combines the classic soft drink with hints of strawberry and watermelon suggested by Marshmello. “It’s been great to collaborate with the brand in creating this launch. We have achieved a vibrant mix of my favorite flavors, with an incredible result that I hope the fans will also like,” the artist highlights in the company’s press release.
Coca-Cola Marshmello will promote itself through different activities in the digital environment, one of its assignments is the exclusivity of the product that has only the Zero Sugar version to align with its commitments. In addition, it will be sold in a single format called Sleek, in 33cl and with mature designs like the ones the artist liked.
To give greater visibility to the launch, Coca-Cola has organized a session on Twitch to be held on July 9, in which those interested “can live a unique adventure and gain exclusive access to the metaverse designed by the Zepeto app”. This mobile chat application, created in South Korea, also allows users to create avatars and interact through them.
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Coca Cola with coffee
