For yet another year, Manzanita Sol, PepsiCo’s refreshing and popular Mexican apple-flavored soft drink, kicked off the Day of the Dead celebrations with the launch of its ‘Celebrate and Remember’ campaign. Undoubtedly, it is an ode to remember and honor loved ones, for which the brand has marketed limited edition packaging as well as $25,000 worth of edible gifts for family celebrations thanks to Manzanita Sol, Pepsi Real Sugar and Crush.
Since the holidays are not the only thing to celebrate on November 20, the firm Manzanita Sol wanted to make an effort to encourage consumers to want to achieve the goal of “best holidays of all”. by handing out 250 gift cards for these celebrations. One way to participate in this sweepstakes contest is to be an observer: by looking at and sharing the limited edition bottles of Manzanita Sol, Pepsi Real Sugar or Crush, available exclusively in select stores.
“Dia de los Muertos is all about traditions and by affording our customer’s edibles, we want to make it even easier for them to prepare their favorite family recipes on that day. Manzanita Sol represents a taste of home for many people and this year we wanted to support fans’ Day of the Dead celebrations with our limited edition packaging that highlights the culture and importance of this iconic holiday.”added Esperanza Teasdale, PepsiCo’s vice president and multicultural general manager.
The brand in Mexico, Manzanita Sol, Pepsi Real Sugar and Crush, commissioned artist Totoi Semerena to create the limited edition packaging. He captured the essence of the festivities with three designs that include the three famous Day of the Dead icons: Xoloitzcuintle (a valuable spirit guide in the realm of the dead), La Catrina (one of the strongest and most recognizable symbols representing the relationship between Mexicans and death) and El Calavera, or skeleton, a fun symbol of the afterlife.
