MAHOU SAN MIGUEL LIGHTS UP ITS FAÇADE IN PINK ON WORLD BREAST CANCER DAY

One more year, on the occasion of the celebration of World Breast Cancer Day, Mahou San Miguel has once again shown its solidarity in the fight against this disease, and to do so has illuminated in pink the facade of its headquarters in Madrid. In this symbolic way it confirms its long commitment, of 8 years, with the Spanish Association Against Cancer and Solán de Cabras.

In addition, the brand of natural mineral water continues with Drops of Solidarity, the movement with which it carries out numerous initiatives to raise awareness of this cause and claim the importance of the emotional well-being of patients and families through psychological care. This year, the model Laura Ponte has created an accessory for this edition that will be on sale throughout the month of October in the online store Mahou San Miguel. The profits from the sale of the bottle will be donated to the Spanish Association Against Cancer.

This ephemeris has been promoted by the World Health Organization (WHO), to promote early diagnosis of breast cancer, as well as to increase the access of the female population to controls and timely treatment of this disease. It is estimated that 1 in 8 women will get breast cancer in her lifetime, which is why regular breast screening is vitally important.

Breast cancer is the leading cause of death in the female population worldwide. According to statistics issued by the World Health Organization (WHO), this disease accounts for 16% of all cancers in female patients. However, early detection of breast cancer has a significant impact on changing the prognosis of the disease, increasing the chances of cure by up to 100%.