Lone River Beverage Company, creator of the original canned Ranch Water, kicks off summer with its refreshing Lemonade Splash Variety Pack. This selection includes four bold flavors: Classic Agave, Prickly Pear, Hot Honey, and Blueberry. Lightly carbonated, gluten-free, with fewer than 100 calories and a maximum of 3 grams of sugar per can, this 4% ABV beverage is ideal for enjoying in moderation after any adventure.
To celebrate the launch, Lone River has partnered with Strava, the leading sports tracking platform, and Cooldown, a running club with a strong community focus. Together, they are offering initiatives to turn small daily moments into special celebrations, whether it’s a short walk or an impromptu hike. In a context where participation in running clubs is growing almost 60% globally in 2024, Lone River makes it easier to find the motivation to move.
Katie Beal Brown, founder and CEO of Lone River, comments that these collaborations reflect the spirit of the West: independence, determination, and creating your own path. “We want to invite people to enjoy their everyday adventures and find joy in movement and connection with the environment and with others”.
As part of the alliance with Strava, the “Variety Pack Challenge” is presented: a challenge to complete 8 days between July 14 and August 4 doing 30 minutes or more of any outdoor activity (running, walking, yoga, etc.). The idea is not to compete, but to move and enjoy the present. Those who complete the challenge can win exclusive merchandise, a year of membership to stay active, and other prizes, including a luxury experience at the Runningman Festival 2025 for the winner and three friends.
In addition, Lone River and Cooldown are launching a series of community races from May 1, in which the Lemonade Splash drink will be the perfect reward to celebrate crossing the finish line.
