Live Nation will exclusively sell canned water at all its festivals
The giant US concert promoter recently signed a business deal with the company Liquid Death, which markets energy drink-style canned water from the Alps.
Live Nation, one of the most important producers of live events in the United States, has just announced the signing of a commercial agreement with the company Liquid Death, which markets bottled water in the style of energy drinks.
Live Nation who annually produces more than 22,000 shows a year for more than 2,300 artists worldwide will sell the canned water for metalheads exclusively for a good season and will sell the water in metallic containers at all its festivals and has also become an investor in the company.
The drink is sold in a 500 ml (16.9 U.S. fluid ounces) tallboy. Its water comes from the Austrian Alps where it is also canned. The drink began selling to consumers on its website in January 2019. Its manufacturer is Supplying Demand, Inc. In February 2020, the brand expanded to Whole Food Market in the United States.
Liquid Death, which has nearly a hundred employees even during the pandemic months, has shown great strength in opening new distribution outlets and is now available at 16,000 locations in the United States, including bars, tattoo parlors, liquor stores, and stores like Walmart and 7-Eleven. It has also recently launched a new sparkling water bottle.