Lemon-Dou: Coca-Cola’s new alcoholic beverage makes inroads into the Brazilian market
A few years ago, Coca-Cola surprised everyone by introducing Lemon-Dou in Japan, an alcoholic beverage that became part of its portfolio. It is now present in the Brazilian market.
The arrival of Lemon-Dou in Brazil marks another step in the internationalization of the product. Previously, it had begun marketing in Latin America through Mexico, and now its presence will also be extended to Rio de Janeiro. It is a unique blend of vodka and lemon that promises to captivate the most demanding palates.
Lemon-Dou has a recipe that dates back to the beginning of the 19th century. This is due to the Japanese drink Chu-Hai which was discovered in 1895, when the Izakayas knew how to use distilled alcohol mixed with Shochu and lemon to obtain a specific flavor. Since the late 1990s, its popularity grew greatly and quickly everyone in Japan began to drink it.
The beverage, made in Brazil, comes in three varieties to choose from: ‘Honey Lemon’, which includes honey, ‘Signature Lemon’ and ‘Salty Lemon’. Each of these variants is characterized by a different level of alcohol content, being 3%, 5% and 7% respectively. They are made with vodka without artificial preservatives.
“The launch of Lemon-Dou further strengthens our portfolio of ready-to-drink alcoholic products. We are very excited to offer the Brazilian market a product that was thought out and planned down to the smallest detail: from the conception of its concept, through the graphic details of the packaging and communication, to its meticulous production, preserving the characteristics of a traditional Japanese beverage of the highest quality with a touch of modernity that this category requires,” said Mariana Branco, leader of ready-to-drink alcoholic beverages at The Coca-Cola Company.
All versions of Lemon-Dou have been available since April in the main markets of São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Paraná.
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