Customers purchasing beer prior to the big Super Bowl game are likely to have witnessed some eye-catching displays of Molson Coors’ major brands. According to data compiled by Circana, in the last month the Coors Light, Miller Lite and Coors Banquet brands have increased their presence by 20% on all available screens.
According to Circana’s data, it can be observed that the brands belonging to Molson Coors experienced an increase in sales of approximately 30% when exhibited during the weeks prior to the big sporting event in the USA.
The Coors Light brand has presented a case study showing a significant increase in its total number of screens, reaching almost 3% more. This translates into tens of thousands of additional screens for the brand and a 9% increase in its total inventory.
In short, the company not only increased its number of displays by tens of thousands in 2024, but they are also much larger in average size. During 2023, the Coors Light and Miller Lite beer brands were able to increase their market share and earn higher revenues than any other beer brand.
According to Molson Coors U.S. sales president Brian Feiro, current trends are consistent with what they have seen over the past 10 months. The company’s brands are gaining more exposure in displays and on shelves, as well as more consumers. Feiro attributes the success to the advance preparation and hard work of the sales team and the dedication of the distributor network.
As shoppers prepare for one of the biggest beer-drinking times of the year, trends that emerged last year in the spring continue to hold true.
So far this year, Coors Light’s sales volume has increased 13% in these two months compared to the same period last year. Miller Lite also increased sales by 8% through the end of January.
“We’re going to keep doing what we’ve been doing, and that means giving retailers the tools to connect with consumers, both those who have been loyal drinkers and those who have discovered our products in the last year and stayed with us.” Feiro said. “Our plan is to continue our momentum, and our trends show that we are doing exactly that.”
Customers purchasing beer prior to the big Super Bowl game are likely to have witnessed some eye-catching displays of Molson Coors’ major brands. According to data compiled by Circana, in the last month the Coors Light, Miller Lite and Coors Banquet brands have increased their presence by 20% on all available screens.
