Labatt Breweries of Canada has announced the expansion of its water can production to Halifax, strengthening its Disaster Relief Program across Canada. To ensure the continued success of this initiative, the Halifax brewery will temporarily halt beer production to focus on direct support to the Atlantic provinces and optimize production capabilities to distribute more cans of water across the country.
Since launching its disaster relief program in 2012, Labatt has produced cans of water at its brewery in London, Ontario, providing safe drinking water to communities affected by disasters. In 2021, Labatt expanded the impact of its Disaster Relief Program by partnering with Team Rubicon Canada, a veteran-led humanitarian organization. During this collaboration, Labatt has leveraged Team Rubicon’s tactical expertise to reach hard-to-reach areas.
Team Rubicon Canada serves communities by mobilizing military veterans, called Greyshirts, to bring needed supplies to where they are needed. Last December, the program reached a milestone with the donation of its millionth can of water.
“Labatt demonstrates their dedication to communities during the most difficult of times,” says Bryan Riddell, CEO of Team Rubicon Canada. “Like Team Rubicon, Labatt also understands the importance of having local resources ready when disaster strikes. We are honored to partner with Labatt as they bolster support for the Atlantic provinces.”
To meet growing demand, Labatt now also produces cans of water at its Halifax brewery, investing $120,000 in new manufacturing technology. This addition frees the London brewery to focus on consumer demand for iconic Canadian beers and ready-to-drink beverages, while leveraging the flexibility and production capacity of the Halifax brewery to maximize volume. This is the first time the Halifax brewery has taken on this vital role and the investment will help future volumes.
Anheuser-Busch Delivered More Than 50,000 Cans Of Emergency Drinking Water To New Mexico To Support Wildfire Recovery Efforts
Canned water for those in need: Diageo North America and its generous donation to Convoy of Hope
Anheuser-Busch donates 50,000 cans of water to Guam in the aftermath of Typhoon Mawar
ANHEUSERBUSCH SUPPORTS FLOODS
AHHEUSER-BUSCH DONATES 50,000 CANS OF DRINKING WATER TO SUPPORT COLORADO FIRE VICTIMS
