The American actor Dwayne Johnson, popularly known as ‘The Rock’, continues with his promotional campaign for the canned energy drink brand ZOA Energy, of which he is the image. And he continues to do so on his social networks especially on instagram where the actor has more than 211 million followers.
ZOA, which calls itself the energy drink for “healthy warriors,” went on sale last March and already has a significant legion of fans. Zoa is the actor’s second foray into the canned beverage market after starting with tequila.
He recently posted a clip on Instagram of himself doing a ‘hell walk’ with 55 kilos of chain around his neck. “It’s all about healthy, positive energy that helps us all focus, be productive and get stronger together. ZOA is packed with vitamins and nutrients that work to boost our immune system, hydrate our body and provide us with the healthy dose of natural caffeine we need to stay energized,” the well-known actor posts on the brand’s website.
Precisely, the brand was the best-selling new energy drink in the U.S. last year, so it also plans to repeat these good results for 2022 with the launch of two new flavors, White Peach and Tropical Punch. In addition, ZOA is refining its portfolio of sugar-free energy drinks as more health-conscious consumers seek to consume beverages made with natural products.
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