Krombacher is one of the most important and best-selling German breweries in the country. Now, Germany’s leading premium beer brand, Krombacher, has launched its famous Pils in a stylish new 330 ml can, also landing in the UK.
Stephan Kofler, Krombacher’s UK & Ireland Sales and Marketing Director, says, “Our Pils has become a mainstay in quality On-trade outlets and major retailers, so with the growing trend for cans, it was only right that we launched this new SKU.”
“The desire of our retailers, pubs, restaurants, hotels and, above all, consumers for our authentic, natural and flavorful beers continues to grow and we are confident that this thirst for quality and authentic German provenance will continue to increase as 2022 approaches,” adds Kofler.
Krombacher recorded its most successful year in the UK in 2021, following its first launch more than 30 years ago in 1990. The brand experienced a 30% volume increase in ON-trade and OFF-trade sales channels last year versus 2020 figures. Krombacher’s new 330 ml can is available through Manchester-based importer and distributor Morgenrot in cases of 24, with a list price of £27.18.
