The Kin Euphorics have made a new leap into the energy drink market. Kin Lightwave, is the latest product from this American company specializing in non-alcoholic euphoric beverages.
The company’s latest product promises calm and stimulation without a hangover. A market niche that has not stopped growing in recent years since Red Bull came onto the market in 1987, and is that the brand of the bull sells annually about 6,790 million cans worldwide. These drinks are usually presented as a stimulant to physical and mental exercise, but in the United States the company Kin has turned it into a substitute for alcohol.
Kin guarantees that it is a healthy mix, although they recommend limiting consumption to a maximum of four cans a day. At the moment, Kin Lightwave is only available in the United States, at a price of $30 for a pack of eight cans. But if it is successful it is possible that in a few months it will come to Europe.
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