Keystone Light is returning to its popular fall promotion, “The Hunt,” hiding bright orange cans in its fall-themed 15-, 24- or 30-packs.
Find one of the brightly colored cans and win prizes such as a bicycle and Realtree recycling binoculars.
“The Hunt” has been a hit with Keystone Light drinkers since its inception nearly a decade ago, according to Matt Lafferty, marketing manager. “Keystone Light has been running ‘The Hunt’ program for more than a decade because it’s so popular,” he says. “We’re always trying to connect with rural consumers through shared passions, and ‘The Hunt’ accomplishes that.” This year, the brand has invested more in “The Hunt,” hiding four times as many bright orange cans.
To spread the word, Keystone Light has launched limited edition themed packaging, along with hunting-themed retail tools, custom merchandising and paid media ads.
The partnership with Realtree, one of the largest manufacturers of camouflage equipment in the U.S., has helped the brand reach more people.
