The famous Colombian artist Karol G is the new godmother of the Colombian soft drink La Nuestra, which is part of the Postobón beverage portfolio. The brand invited the artist to be part of its new campaign, which is based on the concept that “we all carry in our ‘cora’ a Colombian that makes us beat”. “we all carry in our ‘cora’ a Colombian woman who makes us beat” and brings to the market a new edition of the drink. and that brings to the market a new edition of the drink.
Lina María Ocampo Jaramillo, vice president of Demand Generation at Postobón, explained that “With the talent and, above all, with the human quality of Karol G. and her ability to inspire, we strengthen the historical message that Colombiana La Nuestra has given to the country: to feel proud of what we are, of what is ours, of everything that makes our hearts beat. It has been more than 100 years building a story of love for Colombia, full of purpose and today, with Karol G. We ratify the coherence and consistency of the brand’s message”.
The artist from Antioquia is the first Latin woman to reach the top spot on the Billboard 200. “I am delighted to participate with Colombiana in this campaign, which aims to highlight the role and talent of women, extending our voice from music and from sport with the national women’s soccer team, to carry the message that we all carry in our hearts a Colombiana that makes us beat, that we are strong and that we can be what we dream of being”, noted the artist.
The campaign also features a special edition of the product in recyclable PET and aluminum can presentations, with a label signed and designed by Karol G. Also, part of the sales of this edition will go to the Con Cora foundation, which provides social, economic, artistic, psychological and spiritual support to women at risk of social exclusion.
