Just Enough Wines launches its first non-alcoholic wines

Just Enough Wines, a leading woman-owned premium canned wine company offering award-winning sustainable wines with vintage and appellation-specific characteristics, announced the launch of its first non-alcoholic wine offerings for consumers across the United States.

The company will release two initial non-alcoholic (NA) wine varieties:
– Brut Bubbles: A 2023 Chardonnay wine from the Central Coast of California with tasting notes of ripe pear, Granny Smith apples and lemon tart.
– Pinot Noir: A 2023 Pinot Noir wine from the Central Coast of California with tasting notes of blueberry, red fruit jam and fresh figs.

“The launch of our first non-alcoholic wine offerings has important additional significance beyond simply wanting to expand our product portfolio.” says Jess Hershfield, founder and CEO.
Hershfield continues: “From day one, we have been totally focused on evolving the business to meet the ever-changing needs of our consumers. We’ve read research and talked to our customers to learn firsthand about the remarkable interest in the non-alcoholic wine market. Many of the consumers we spoke with wanted a non-alcoholic wine option that actually tasted like wine, and we are very excited to now be able to offer consumers a delicious non-alcoholic wine that still emulates the flavor profiles found in our core line.”

We originally started Just Enough Wines because Jess and I couldn’t find a single-serve wine option that provided the quality wine experience we were looking for. And staying true to our mission to offer a more mindful drinking experience, our non-alcoholic wine extension will do just that.

“From a personal perspective, as a new mother, I struggled to find a quality non-alcoholic wine option while pregnant and breastfeeding, and I wanted to create a product that not only spoke to our consumers, but was also something that I myself was looking for and couldn’t find in the marketplace,” says Kaitlyn Lo, co-founder and chief operating officer.