Their slim cans fit easily into any cooler, making them an ideal companion for summer outings and a classy alternative to seltzers or hard beers. More and more brands are opting for lighter and slimmer formats. Jim Beam has joined this trend, which is gaining more and more followers.
“The design relaunch of our popular Jim Beam®Classic RTDs ensures a modern, attractive and eye-catching shelf presence with clear variant differentiation and simplifies navigation for consumers,” says Sabrina Ratschnig, marketing manager Lifestyle Brands Beam Suntory Germany.
“Currently, consumers are offered a lot of variations in the RTD segment. This is exactly where we come in with the new design. A modern and attractive, as well as concise and eye-catching appearance of the cans at the point of sale plays a decisive role in the purchasing decision,” he adds.
Jim Beam Classic Highball combines a touch of citrus with Jim Beam bourbon and seltzer to expand its offering for the summer campaign. Four-packs of Jim Beam Highball canned cocktails are priced at $9.99 and are available throughout the United States.
