JAPANESE FESTIVALS TO DECORATE YOUR CANS

COCA COLA TAKES INSPIRATION FROM JAPANESE FESTIVALS TO DECORATE ITS CANS

Matsuri is the word used by the Japanese to name a feast, festival or holiday where prayers are performed and gratitude is expressed to the deities and ancestors. In Japan, holidays or festivals are usually sponsored by a local Shinto shrine or Buddhist temple, although they can also be secular.

A few years ago, the multinational launched individual designs in Japan and the aluminium cans could only be found in the specific regions they represented. Coca-Cola Japan has just released three more traditional designs commemorating famous landmarks and traditions in some of Japan’s major cities.

Northern prefectures such as Aomori, Akita and Iwate have appeared earlier, with cans incorporating traditional festivals and prominent buildings in the design. Now, the three areas appear side by side on a can and the decoration is called Michinoku design. It is also the same name of an ancient province of Japan that spread over these three modern prefectures.

The name of each prefecture is written in kanji, which are the synograms used in writing the Japanese language, along with a depiction of a famous festival that is commonly celebrated in that area. This design will only be sold in the northern Tohoku area of Japan. A can model that we are sure will be highly sought after by can collectors around the world.