INX International Ink Co. receives many inquiries from brand owners and can makers covering a wide range of topics. Two areas that have grown significantly in the last year are the INX Color Perfection program and INX University, the free educational platform. These issues will be topics of conversation at the GulfCan Conference, May 24-26 in Dubai, United Arab Emirates.
INX Color Perfection manager, Jack maintains that more than 300 brand owners, designers and metal decorators now rely on INX’s 2-piece color catalog as part of the INX Color Perfection program. “INX Color Perfection is experiencing a positive impact globally. Brands can quickly communicate with their various teams around the world internally and with their can makers as needed. We have seen an impressive increase in branding and design agencies adopting our program tools in recent months,” adds Jacks.
“Interest has definitely grown. Can makers looked at the old way of press approvals and determined that the time involved was the main factor contributing to lost production,” adds Benjamin Grant, managing director of INX Europe – UK.
On the other hand, Jack adds that “it has grown in popularity since the COVID-19 pandemic. Clients found it convenient to help them with the employee onboarding process and provide refresher training as needed with existing clients,” adding that “the flexibility INX University provides with its nine language options, and the ability to learn a course at any time, has proven very attractive to our clients around the world.
