INX International Ink Co. has hired Blair Welch as general manager for Australia and New Zealand, with the aim of strengthening support for local distributors.
A 32-year veteran of the printing industry, Welch is working with local distributors and developing new business in the Australasian region, which also includes some nearby islands in the South Pacific Ocean. Based in Auckland, New Zealand, he reports directly to president and CEO Bryce Kristo.
Welch has spent most of his career working with major global ink companies in Europe, Asia, Australia and New Zealand. In his most recent role as managing director of Hubergroup, he spent the last five years working in Melbourne. Over the years, he has demonstrated success in account management, product development and technical innovations. Passionate about the environment, his focus is on providing truly sustainable solutions that bring significant value to the entire supply chain.
“INX is a global leader in the manufacture of inks and coatings for all printing processes, including digital inkjet. This presented me with a unique opportunity to join a professional team that places a high priority on innovation and sustainability,” he explained. “With INX being the market leader in metal decorating, we have an excellent reputation for quality. This will provide instant credibility to enter other packaging segments in the region.”
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