According to Eviosys, there has been an increase in the demand for environmentally friendly packaging from European consumers, with metal being the most popular choice.
The most recent Eviosys survey revealed that more than 2,000 consumers and 600 European business leaders in industries such as manufacturing, retail and consumer packaged goods have changed their attitudes towards sustainable packaging. This change is remarkable according to the results obtained from the survey.
More and more companies are investing in sustainable solutions, as 90% of European companies have decided to investigate or implement these solutions. However, so far only a small percentage of 3% have made a significant investment in this area.
According to 90% of European companies, consumers are a driving force for change, as their demand plays a key role in making decisions about containers.
Despite the trend towards the use of sustainable packaging, there are many challenges that companies face in making the transition. According to a survey, 33% of companies consider cost to be the biggest obstacle, followed by concerns such as consumer interest (19%), supply chain issues (19%), regulatory compliance (12%) and availability of suitable materials (14%).
There is great optimism for the future use of recyclable packaging, with 45% of companies planning to use fully recyclable packaging within 1-3 years and 90% planning to do so within the next decade.
In Italy, on April 2, 2024, Eviosys, a company specializing in metal packaging, conducted a Europe-wide survey for the third consecutive year to find out what consumers think about metal packaging. This year, in addition to packaging material preferences, an additional aspect was included: corporate awareness of sustainability and how it influences packaging decisions. The results of this survey revealed a major shift in European attitudes towards packaging sustainability and its priorities.
A recent study, which considered the opinions of thousands of consumers and businesses in Europe, highlighted the increase in consumer awareness of the environmental impact caused by packaging choices. A large majority of 59% of respondents expressed dissatisfaction with the excessive amount of plastic used in supermarkets, while 63% recognized the use of metal as a more environmentally friendly alternative.
Customer feedback has shown an increase in the importance of sustainability and the use of metal packaging. This trend is due to the growing concern about environmental impact and the desire to minimize it. Therefore, companies have started to use more metal packaging in their products to meet this market demand and promote a more environmentally responsible image.
According to the results obtained, most consumers are willing to pay a higher price for products that come in sustainable packaging and 82% are more likely to buy products in metal packaging due to its infinite capacity to be recycled. This preference not only reflects a concern for sustainability, but also an evolution in consumer values, with 70% considering reuse and recycling more important than sophistication or unique packaging design.
Entrepreneurship opportunities: shift towards sustainable alternatives
According to a recent survey, the industry is responding to consumer demands for sustainable packaging, with 90% of companies having invested in research and implementation in the last year. Despite this, there are still challenges such as costs, which one-third of respondents consider a major barrier to adopting more environmentally friendly options. However, awareness of recycling and sustainability processes has increased to 98%, which means that companies must now engage with their customers and promote shared responsibility throughout the value chain. Eviosys marketing director Laetitia Durafour emphasizes the importance of using glass and metal as infinitely recyclable materials and supports brands in their transition to these more sustainable materials while promoting consumer education.
Eviosys is a leader in the packaging industry thanks to its constant innovation and cutting-edge technology. It is dedicated to creating creative and efficient packaging solutions, always seeking to be at the forefront and pioneers in their field. With a focus on sustainability and attention to detail, Eviosys has distinguished itself as one of the most innovative companies in this sector.
Eviosys is a company that seeks to drive change in the packaging industry by offering innovative solutions such as Ecopeel™, which adapt to consumer and business demands for affordable, quality and sustainable options. The company is also committed to getting rid of misconceptions about the recyclability of various packaging materials and promoting the use of metal among companies and consumers.
According to Durafour, our company focuses on researching and developing solutions that address challenges related to economic viability and environmental responsibility. We work in partnership with our customers to provide them with the best products to meet their needs and those of their consumers, while teaching them how to promote a sustainable transition in packaging. Ecopeel is an example of our company’s commitment to innovation that meets current and future market requirements.
Looking ahead: an economically possible and sustainable future.
Eviosys is a company that is aligned with the initiative of hundreds of European companies seeking to adopt fully recyclable packaging materials within 1-3 years. This means that 45% of the companies surveyed are committed to sustainability and environmental protection. As a market leader, Eviosys offers innovative products and expertise to help realize this future where packaging is not only a tool, but also a symbol of environmental care and consumer awareness.
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