The market celebrates a new luxury can, called DIO, created by world-renowned event designer Bronson van Wyck and creative entrepreneur Nick Bradley, DIO offers quick combinations that deliver mixology-worthy flavors in the convenience of a can.
DIO’s portfolio focuses on high-quality ingredients without the use of artificial flavors, sweeteners, syrups or preservatives; each 200 ml cocktail contains less than 8 grams of sugar and 220 calories per can, while still boasting a remarkable 13.5-15% ABV.
DIO’s current offerings include the Hibiscus Rose French 75, Orange Blossom Margarita, Turmeric Ginger Lemon Mule and a Grapefruit Basil Paloma. This October DIO will debut its first seasonal flavor, the Honey Date Gold Rush, a dazzling mirage of honey, dates, lemon and Southern-blended bourbon.
Following a successful launch in DIO’s home state of New York in July 2023, the brand has secured a distribution partnership with Imperial Beverage Company in Michigan.
Imperial is one of the leading distributors of alcoholic beverages in the state of Michigan, providing statewide coverage serving every county in Michigan, every week, year-round.
Ashley Cekola, Portfolio Manager at Imperial Beverage, commented on the partnership: “We are excited to partner with DIO to bring their sophisticated and innovative canned cocktails to Michigan. Combining modern twists on global classic cocktails with all-natural ingredients and low sugar content, DIO cocktails offer exceptional taste and quality in a convenient format.”
DIO is currently available in the NY, MI and FL state markets at select retailers and online at drinkdio.com, with availability to ship to 33 states, and plans to expand to more states by the end of 2024.
