HYKE Gin relaunches its signature ‘Saved Grape’ gin in 100% recycled aluminum bottles. The new bottle is lightweight, uses 90% less energy than glass when recycled (and less than 5% of the energy required for primary aluminum) and features a plastic-free compostable cap seal. The 70 cl bottle is 40% lighter when full, holding 48% more bottles per pallet, contributing to energy efficiency during transportation and reducing greenhouse gas emissions.
Made and bottled in the UK, HYKE’s IWSC Gold Medal-winning gin is distilled from fresh grapes left over from the supermarket supply chain.
As part of its mission to make ‘no waste; exceptional tasting’ gin, HYKE uses grapes that don’t fit in the bottle to seamlessly integrate them into its gin.
Launching in 2019 in a glass bottle, this transition to an aluminium bottle is part of a wider rebranding to a more contemporary style, which will resonate with younger consumers who value sustainability and product quality.
Simon Pierce, spokesperson for HYKE Gin, says: “We are delighted to take this next step in improving our sustainability while continuing to offer the same award-winning quality. Our customers can enjoy our exceptional gin, knowing that it is made with care for both taste and the environment.”
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