The aluminum beverage can market in Brazil reached a new record in 2024, with the commercialization of 34.8 billion units. This growth of 7.6% compared to 2023, according to the Brazilian Aluminum Can Association (Abralatas), positions the country as the third largest consumer of this type of packaging in the world. The trend confirms the forecasts of the first half of the year and reflects the growing preference of Brazilians for this format.
One of the main drivers of this result has been the diversification of canned beverages. Canned water experienced remarkable growth, with a triple-digit increase in sales, while soft drinks and non-alcoholic beers also showed a positive performance. Among the factors that contributed to this progress were the increase in consumer purchasing power, high temperatures and the multiple advantages offered by aluminum cans as packaging.
The versatility of aluminum has enabled the expansion of new formats in the market. In 2024, the 350 ml “Sleek” cans, more stylish and associated with premium beverages, registered a 36% growth compared to the previous year. Similarly, the 473 ml format, known as “Latão”, experienced a 22% increase in sales. However, the traditional 350 ml cans suffered a slight decline, although they continue to dominate the market.
Beyond sales growth, the sector reaffirms its leadership in sustainability. The aluminum can is the most environmentally friendly beverage container globally, and Brazil has one of the highest recycling rates in the world, exceeding 95% over the last 15 years. Thanks to a consolidated recycling system, the industry strengthens its commitment to the circular economy and the reduction of carbon emissions. According to Abralatas, in the last decade, can recycling has avoided the emission of 16 million tons of greenhouse gases.
“LataCadabra” and its Impact
To reinforce the benefits of aluminum cans, the sector’s first advertising campaign was launched in Brazil, entitled “LataCadabra”. This initiative, active since Carnival, highlights attributes such as practicality, sustainability and the authentic taste of canned beverages. With a dynamic and close approach, the campaign recreates everyday scenes, such as meetings between friends or days at the beach, with the participation of national and regional influencers.
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