High Noon introduces Snowbird variety pack: the perfect solution to combat winter
Four different flavors of hard seltzer can be found in a box of High Noon Snowbird Variety Pack: lemon, raspberry, peach and plum. The box itself is blue and white in color and has images of each of the beverages it contains.
The Spirit of Gallo brand has launched the High Noon Snowbird, a variant of its popular High Noon spirit in the form of a limited edition package. This package was created with the intention of reminding consumers of a little sunshine, regardless of the weather they are experiencing.
According to a study conducted by High Noon, 60% of 21-28 year olds want to escape the cold during the winter months and 10% have already made the decision to move to warmer places in search of winter sun.
According to Brandon Lieb, vice president of the Spirit of Gallo company, during the cold winter months, its followers are looking for a little more sunlight in their day. That’s why they decided to create a special High Noon Snowbird Pack to bring a bright spot to their fans. This package is specially designed for those who love the life of “snowbirds” who enjoy the sun.
The High Noon Snowbird package includes a blend of vodka and natural juice, with fan-favorite flavors such as peach and lemon, plus two new options temporarily available: plum and raspberry.
The High Noon Snowbird Pack offers four flavor options that evoke the feeling of sunshine, and aims to be the ideal companion for those looking to escape the weather on a trip.
Starting this month, packs are available for a suggested retail price of $19.99 and include 8 cans with a capacity of 355 ml and an alcohol level of 4.5%.
High Noon premium Hard Seltzer is an alcoholic beverage made with real spirits and natural fruit juice, with no added sugar and gluten-free. Each can contains only 100 calories and comes in 4-packs in flavors such as lime, peach, black cherry, grapefruit, pineapple, mango, passion fruit, lemon and watermelon. Larger packs of 8 or 12 cans are also available and include limited editions such as kiwi, guava, pear and blueberry.
The portfolio of award-winning spirits called Spirit of Gallo includes High Noon, along with other brands such as E&J Brandy, New Amsterdam Vodka, Pink Whitney and RumChata.
