The Hello Soju beverage brand has renewed its production and image in California with a consolidated line of five flavors: Asian Pear, Yuzu Lemon, Green Grape, Peach, and Lychee. Additionally, it will launch a new assorted package that will allow consumers to enjoy various options in a single presentation.
This change is part of Soju’s strategy as a modern, stylish beverage that is deeply connected with culture.
The obtained funding will allow Hello Soju to increase its production, strengthen its marketing campaigns, and launch a new alcoholic beverage: a premium 700 ml rice-based soju, which will hit the market this summer. This version, with notes of honey, citrus, and melon, will be presented in an elegant black bottle with a gradient effect, and will mark the brand’s official entry into the spirits sector.
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