The famous brand Heineken has launched the campaign #LaCuestaQueMenosCuesta. An initiative that seeks to reward consumers of the food channel and make a little more bearable the famous January cost in Spanish households so it will distribute 125,000 euros in prizes in participating food establishments throughout Spain.
In addition, consumers of Heineken®, Amstel, Cruzcampo, Desperados and Ladrón de Manzanas will be able to check if they have won a prize by accessing the website www.lacuestaquemenoscuesta.com with their purchase receipt.
The brewery will distribute, until February 28, ten daily prizes of 250 euros each and discounts worth five euros. To participate, you only have to make a purchase of more than six euros in the brands included in the promotion and access the website with the purchase receipt to check if you have been awarded.
The #LaCuestaQueMenosCuesta campaign is part of the social commitment of Heineken Spain and its brands to contribute to economic recovery. It has also launched the #FUERZABAR initiative, Talento Cruzcampo or Factoría Cruzcampo, focused on boosting the competitiveness of the hospitality industry and the employability of young people, two of the groups most affected by the pandemic.
