Heineken has been the first large company in Spain to carry out a selection process through Twitch. The company wants to recruit young talents who live its values. And to achieve this, it has opted to explore new formulas to attract JAPS eager to continue growing professionally, and the best way to do so is by using the formats and channels used by the new generations. The revolutionary initiative has been named the Heineken Graduate Challenge.
Streamer Mayichi was in charge of presenting and moderating this session, which is part of the first phase of the recruitment process. More than 17,000 users logged on to the stream of this first phase of the selection process for this program, which is materialized in a one-year internship contract with a master’s degree.
According to Monica Zai, the brewery’s HR director: “We want to continue to enrich our talent with young people who are able to live our values first-hand. The company is already analyzing the results together with the consulting firm Manpower and will select the candidates who best represent the brewery’s values.
The brewery has become the best positioned in Merco Talento España and Merco Talento Universitario. In addition, it is the only brewery present in the Forbes 50 Best Companies to Work For 2020 ranking and among the 100 best companies to work for by Actualidad Económica.
