Heineken and Dos Equis create a commemorative can for Mexico’s gay pride march

Heineken and Dos Equis have teamed up during LGTBI Pride month to launch a commemorative can. The slogan chosen for the occasion is “Trust your Mixx”. From this concept, both brands have created special merchandising with six different designs and different phrases about gay pride. The alliance could be seen in the pride march in Mexico City, located in representative spaces of the collective.

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