Heineken UK announced that it now wholly owns the Beavertown brewery, one of London’s best-known breweries. The Dutch group’s brand had already acquired a stake a minority stake in 2018 and now, four years later, took control of the remaining shares.
Another consequence of this agreement is that the rock legend’s father, Robert Plant, will no longer be the representative for the company, probably because of alleged problems with his son.
Upon his departure, Plant assessed that Heineken’s acquisition of Beavertown was a natural step. “A Beavertown started in my kitchen ten years ago. From brewing beer in a rice cooker to one of the most successful British breweries in recent years, employing more than 160 people and brewing 360,000 hectoliters of beer,” he said.
“Beavertown’s culture is incredibly important: our unique creativity in design and marketing, our desire to produce the best beers and passion for excellence when people order a beer, and that’s something that will continue,” he added.
“With Heineken UK, we have a partner that offers us support, advice and investment, and gives us the space to flourish. Without them, my dream of being a world-renowned brewery that started with that pot of rice a decade ago would have been impossible. Jochen has worked closely with all of us and I am absolutely confident that, under his leadership, Beavertown’s future will be bright,” Plant concluded.
