The low-carb beer, Gunnen, arrives in Brazil with a smart can that indicates when the drink is at the optimum temperature for consumption. The brand seeks to offer a distinct beer experience. It is presented in an eye-catching aluminum can, manufactured by Ardagh Metal Packaging (AMP), which incorporates thermochromic ink: a design that changes color when it reaches the ideal consumption temperature.
When the drink cools below 2°C, the packaging activates a visual signal indicating that it is ready to be enjoyed. This technological detail adds value in both functionality and design, enhancing the consumer experience.
Gunnen will launch in southeastern Brazil, in the states of São Paulo, Rio de Janeiro, Minas Gerais, and Espírito Santo, where the country’s highest beer consumption is concentrated.
The name Gunnen is inspired by a Dutch concept that celebrates merit and generosity, evoking a well-deserved reward for those who are committed to well-being and self-improvement. With only 34 calories per 100 ml, no sugar or carbohydrates, and 3% alcohol, Gunnen represents an ideal option for those seeking a balance between health and enjoyment.
